How does Virgin Mobile perceive the VAS space in India?
Virgin Mobile is a joint venture with TTSL. In this brand alliance, we aim to provide customers with a different and innovative experience. It is the same quality of experience that we provide to the customers in other markets, and we intend to keep up with the same in India. We have modified the services in India to meet the needs of the Indian urban youth. There are certain parameters that we keep in mind while designing our services, and these parameters are also embedded in our VAS offerings. What is the growth in India compared to other geographies? Generally, the reported growth in the VAS market in India is somewhere between 5-10% compared to 15-20% in other geographies like of the US and UK. One of the challenges in the VAS sector is pricing. Upgrade are not high because of lack proper integration. Seamless integration will help VAS to grow considerably. Full integration is the key to growth of the VAS sector. Today the telecom channel community is looking at increasing their c
