How does Webwise Discover work?
Users browse the web as normal, Webwise Discover anonymously understands their interests and then displays relevant content (via RSS feeds) through the widget on participating websites. Publishers can either incorporate the Webwise Discover widget into their pages or place it within their ad server and schedule it to serve as lower tier inventory. Publishers can decide whether they want to show users: (1) content limited to that from within their site or network of sites, or (2) their content and content from across the web (these sites can be specified or automatically selected).
