How early in the writing process did you begin putting together a marketing plan for Pressed Pennies?
Before the book was even done (which is two years before it was published). As you’re writing, you need to be thinking about who the book talks to — and start to compile contact lists (i.e., PRESSED PENNIES addresses issues such as single parenthood; growing up in the 80’s, etc. These become the first doors that my publisher and I knock on). At which point before the book came out did you begin implementing your plan? What was your first line of business? Once I had a signed contract and received a ‘tentative’ release date, I began to solicit pre-publication book reviews and create hype on the Internet. This is how a few snowflakes start to form a snowball — which will hopefully become an avalanche! What forms of marketing and publicity are you currently using and what will you be doing in the future? For now, we began with a grass-roots concept (book clubs, reading groups, avid readers who have displayed interest in similar books as PRESSED PENNIES). Once “local success” is enjoyed,
