How has the Oprah effect been on Payless shoes in Omaha, Nebraska?”
Omaha and Lincoln shoppers rushed to Payless ShoeSource stores late Thursday and today after Oprah Winfrey announced a coupon for 50 percent off everything in the store for only those two days. “We had a line up at the register last night, and it continues today,” said a sales clerk at the Saddle Creek Road Payless store in Omaha. “They’re coming in.” Cindy Sura of Lincoln jumped in her car at about 7 p.m. Thursday after her sister in Omaha called to tell her of the sale. When she arrived at her local Payless store, about 15 customers were shopping — more than she normally sees at the store — and store clerks told her she’d just missed a rush that started right after the late afternoon “The Oprah Show.” Advertising “They were doing the best they could, going in back, checking on sizes,” Sura said. “Everybody in the store knew about the sale because everybody was telling everybody else.” She sent a text to a special number, and coupon arrived at her mobile phone about 10 seconds later.
Omaha and Lincoln shoppers rushed to Payless ShoeSource stores late Thursday and today after Oprah Winfrey announced a coupon for 50 percent off everything in the store for only those two days. “We had a line up at the register last night, and it continues today,” said a sales clerk at the Saddle Creek Road Payless store in Omaha. “They’re coming in.” Cindy Sura of Lincoln jumped in her car at about 7 p.m. Thursday after her sister in Omaha called to tell her of the sale. When she arrived at her local Payless store, about 15 customers were shopping — more than she normally sees at the store — and store clerks told her she’d just missed a rush that started right after the late afternoon “The Oprah Show.” “They were doing the best they could, going in back, checking on sizes,” Sura said. “Everybody in the store knew about the sale because everybody was telling everybody else.” She sent a text to a special number, and coupon arrived at her mobile phone about 10 seconds later. She showed t
Omaha and Lincoln shoppers rushed to Payless ShoeSource stores late Thursday and today after Oprah Winfrey announced a coupon for 50 percent off everything in the store for only those two days. “We had a line up at the register last night, and it continues today,” said a sales clerk at the Saddle Creek Road Payless store in Omaha. “They’re coming in.” Cindy Sura of Lincoln jumped in her car at about 7 p.m. Thursday after her sister in Omaha called to tell her of the sale.
