How have the past acquisitions helped Aditya Music in terms of adding to catalogue?
Aditya Music has acquired labels such as Maruti Music, Leo, Echo among others. These acquisitions makes our catalogue strength around 2000 titles. Apart from these, we have around 150 super hit video titles. Do you now plan to penetrate into Tamil, Malayalam and Carnatic music too? From the past ten years, we have been banking on the devotional side and today have a good catalogue of devotional tracks, apart from the film ones. There is a good market for devotional and Carnatic music in the south and we are necessarily catering to these needs. We had acquired Chennai based Keertana label last year which had 200 titles in Classical music and we are relaunching 70 of them. Also, we acquired a Tamil label Pyramid Audio which adds on to our catalogue. In spite of being a market leader in Tollywood, we expanded into Tamil, Malayalam, Carnatic Classical Music along with a catalogue of 150 super hit video ( Home Video ) titles. Today our total catalogue strength stands around 2150 titles. Do
