How have the Troy Aikman advertising promotions for Wingstop performed?
The relationship has been great. He has been with us for I think about eight years. In everything that we have done with him he has been punctual and professional. He is a great person to work with in so many ways. And now that he is a sportscaster it has helped us as we move to other markets. He is no longer considered just a Dallas Cowboy. His reputation is much broader now. What is your favorite flavor of wings on your menu? I like Hickory Smoke barbecue and my wife is Lemon Pepper fan. How has your company embraced social marketing? We have online ordering but we don’t utilize Twitter and Facebook. What growth plans do you have for your company moving forward? We have about one store for every 70,000 people in our home market of Dallas or 73 units. We have brought in some experienced folks to help us grow faster. We have averaged between 45 and 60 new stores annually. We want to gear that number up to 100 a year. We are moving into new parts of the country where we have no visibili
