How important is attractive product packaging when looking for a new product?
I think attractive product packaging is very important given how focused we are on appearance in our society. If a product is sold in ugly or dull packaging we assume the product is of poorer quality than an item sold in more attractive packaging. As awful as it sounds, the psychology behind product marketing also occurs in people. This is why people dress attractively for job interviews- the assumption being that by looking neat and professional, a potential job candidate is more capable of performing the job effectively compared to someone dressed in jeans and a t-shirt.