How important is competitor research in digital marketing and advertising?
Competitor research is extremely important because it’s the way for you to understand them. And when you do have a solid understanding of your competitors, that opens the door for you to be able to implement tailored strategies to beat them. For starters, you need to know who your competition.
This translates to having a list of your top competitors. Competitor research should also include other basic information like your competitors’ strengths and weaknesses, market share by competitors, and marketing strategies. These are only some of the many things that should be examined when doing extensive research on your competitors.
Remember that the process doesn’t end once you’ve already gathered important data. You will have to make sense of all this information to come up with effective strategies that will help your business stand out. If you need the help of an expert PPC agency that tackles all the aspects listed above, check out Metric Labs at https://metriclabs.com.au/ppc-agency/.
