How important is intuition versus logic in the web environment?
Communication and navigational solutions that leverage a user’s intuition always produces the best results. Look at the Mac OS for example. It is based on smart, intuitive principles. The Mac interface has remained virtually unchanged for 15 years because the Apple designers got it right from the get go. They created a GUI rule book that was militantly consistent, simple and intuitive. The very heart of the Mac experience comes from the artistry of an enlightened designer. By comparison, Microsoft’s Windows is the result of a programmer. In its early versions, Windows had a lot of logic but no intuition. That’s a lesson to folks who design for the web. Like any piece of software, a web site will serve its audience best when it’s easy to operate and doesn’t frustrate the user. What do you look for in a web designer? I look for designers who embrace the future, but respect the past. Specifically, I look for designers who are equipped with the skills to operate modern authoring tools, but
