How important is the FIFA World Cup, to be held in South Africa this summer, to African tourism?
The World Cup is good for Africa and is good for the improving the continent’s image. We will prove to the world that Africa is a continent with potential — we invite the whole world to come to Africa and watch the World Cup. But the key product is in Kenya; we have been the pioneers of tourism in Africa since the 1930s and while we do not have the tourist volumes of South Africa, Egypt and Morocco, we do have a more diverse product.
