How internet marketing/advertising has changed transactional relationships?
Phase 1 demonstrated how the use of the internet has permanently changed how companies market their goods and services. Before the arrival of the internet, advertising was done using television, radio, print ads, and telemarketing. Each method was effective to a certain extent. Each method was also restricted because of the “one-way” nature of the advertisement. With the traditional methods, the seller originates the sharing of information. The customer doesnt learn about the product unless the company tells them about it on TV, radio, or in the newspaper. Even when the customer gets to view one of these ads, the amount of information offered is limited to whatever can be said in 30 seconds or shown in a 3″ X 3″ box. With the use of the internet, a customer can actively search for information about companies and their products without having to sit in front of a TV or being glued to their radio for hours, hoping that the right commercial will be aired. They can just hop on the web and
