How involved must company personnel be in developing and designing a web site?
Initially, there should be plenty of involvement of company personnel in order to ascertain the key issues dealing with customer interaction in all aspects. This includes sharing of company processes and best practices as well as suggestions for improvement of how customers could be served more effectively and efficiently. The company personnel involvement should be a standard effort even if a web development company is hired to produce the company web site or the revamping or upgrading of the site.
