How is alcohol advertising currently regulated?
In February 1992, Cabinet approved proposals for the industry to self-regulate advertising. In 1993, an amendment to the Broadcasting Act 1989 gave the Advertising Standards Authority (ASA) sole jurisdiction over the content of liquor advertisements broadcast on radio and television, including responsibility for reviewing the Code on Liquor Advertising. The ASA, which is funded by the advertising, media and broadcasting industries, has formulated the Advertising Codes of Practice of which the Code for Advertising Liquor is one. All media, advertisers and communications agencies are committed to upholding them. The ASA has an independent Advertising Standards Complaints Board (ASCB), which includes industry and public representatives. Anyone who considers there has been a breach of any of the codes can complain to the board. Comments are sought from all interested parties and if a complaint is upheld, the offending advertisement must be withdrawn immediately. The Liquor Advertising Pre-
