How is Aquafina doing in regions like Europe?
What we’re trying to do with our portfolio in beverages is to look at each market and decide the best way to play. It’s no secret that in the international business, we’re not the major player. So it’s important for us to focus on our carbonated soft drinks and [make sure] that we fill in our portfolio appropriately for the different countries. We have a very successful water business in Thailand, for example. The water business in Europe is pretty well developed, and there are major players there. There are opportunities to introduce water in places like Spain, but we’re going to do that where it makes sense. There are areas where there’s demand but, because of our competitive position, it’s less advantageous for us to go there. We’re really looking at the consumers’ needs, the competitive situation, and we’re going from there. Q: There has been a lot made in recent years about health and wellness, yet the bulk of your business remains in, as you call it, the “Fun-for-You” segment. Wh
