How is behavioural advertising different to other types of display advertising?
Behavioural advertising is different to other types of display advertising. For example, contextual advertising is where advertisements are served within a chosen ‘context’ by the selection of a website focused on a particular topic. An example is when a user is shown an advertisement for tennis rackets solely because he/she is visiting a tennis-related website. Behavioural advertising is also different to demographic advertising where advertisements are served based upon specific information provided by the user (eg gender, age, location). An example is when a teacher living in London who has registered on a jobs website is shown advertisements for teaching opportunities in London whilst on that site but not necessarily in the teaching section.
