How is Carlsberg different from other beer brands made in India?
It s most definitely superior in quality. Our malt and yeast is different. Put simply, the difference is the same as that between a Blender s Pride and single malt. Kingfisher (Rs 30 for a pint) and a few local brands were available as the standard beer. Carlsberg (Rs 50 for a pint) is an example of a premium brand, consumers can now taste global quality. Do you think this is the beginning of a shift towards premium beer in India? You can see for yourself people drinking scotch are moving on to single malt. And people across every category are willing to pay a price for quality. Carlsberg uses superior ingredients so it will cost more. A Merc would be more expensive than a Maruti 800. How has Carlsberg fared in terms of numbers? Carlsberg started distributing in India only two years ago. For the last one year we have been more active. But technically we are only in major cities like Bangalore, Delhi, Hyderabad and Mumbai. In Delhi we have an eight-10 per cent market share, in Mumbai fi
