How is CHPA working to reduce the demand for meth?
CHPA, in partnership with the American Academy of Pediatrics (AAP) and the Partnership for a Drug-Free America (PDFA), has developed a two-year educational campaign aimed at reducing substance abuse among adolescents through open and frank discussions with both teens and parents about the health consequences of using methamphetamine. The campaign, launched in St. Louis, Missouri, and Phoenix, Arizona, in June 2003, is working to affect a positive change in anti-drug attitudes toward methamphetamine among young people between 12 and 17 years old. The latest results from PDFA’s Partnership Attitude Tracking Study suggest that media-based education efforts are positively influencing teen attitudes and behavior. Teens frequently exposed to anti-drug ads are more likely to see risks in specific drugs, and as a result, are significantly less likely to use certain drugs.
