How is convergence impacting the industry and Philips Semiconductors?
When you evaluate what consumers are excited about, the word “convergence” indeed comes up, though I should say, “finally,” because we have been talking about convergence for 10 years. It was one of the reasons that I moved into the consumer-electronics industry in 1996. Ten years later, we see that convergence has become relevant to consumers. Let me explain: If you have your music collection on a device, you want to enjoy that music wherever you are, not always with a headphone on, also in the living room, also in the car, so we need to figure out ways that content can move between environments. Consumer research clearly says that the use cases of multimedia applications ask for convergence—whether it is music or whether it is photos with your cell phone or having your data with you on your cell phone or the ability to make payments with your cell phone. In the last case, that means you want to be able to access your bank balance. When you are on the move, you do that with your phone
