How is customer service different from public relations?
Customer service and public relations professionals both work for organizations that wish to promote a product, service, image or brand to the public for purchase to increase profitability.EducationMost customer service professionals obtain a high school diploma or associate’s degree related to business administration. Public relations professionals typically obtain a bachelor’s degree in marketing or public relations.Customer ServiceCustomer service professionals provide support to customers to ensure their satisfaction. This can include answering specific questions, handling issues or problems and assisting customers to find products or services that will fit their needs.Public RelationsPublic relations professionals promote an organization’s product, services or brand using strategic marketing techniques.
