How is Mary Kay Cosmetics dealing with the failing economy?

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How is Mary Kay Cosmetics dealing with the failing economy?

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Mary Kay cosmetics company has had one of its best years, said Ellyn Hembd, an independent contractor with Mary Kay out of La Crosse. And, she said, her personal sales have steadily increased during her 18 years of selling the brand. “People still need to feel good and do things for themselves, but it’s easier on the pocket book if it is makeup instead of a new outfit or a new car,” she said. Merle Norman Cosmetics Studio also has had steady sales during the the past three years the store has been at Valley View Mall, said owner Karen Bartow. Smooth sailing for cosmetics also was evident during the Great Depression of the 1930s, when sales of inexpensive cosmetics out-sold mid-priced food items and clothing, according to encyclopedia.com. “The cosmetic business tends to be a place where customers can feel good about themselves, an uplifting and motivating focus on themselves, regardless of other aspects of their lives,” said Kay Mazz

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