How is Net-Results different from CRM tools like SalesForce.com?
Customer Relationship Management or CRM tools are a great way to keep track of your contacts’ information and communications, manage your sales pipeline, forecast revenue, and keep track of schedules. However, a CRM tool is only as good as the information you enter into it. CRM tools are not able to automatically track website visitors and reveal identifiable information the way Net-Results does. Any sales intelligence you gain about a prospect has to be manually entered into a CRM. Generally, CRMs can automatically send email communications, but on a limited scale. Large drip email campaigns are typically not available unless you install a third party application for an added cost. In addition, because CRMs do not track website visits, email campaigns cannot be based on specific user behavior. Integration with third party tools is often a difficult task that goes beyond an entry-level user. Net-Results has fully integrated our visitor tracking with our email campaign system, requiring
