How is Search Engine Optimization a customer relationship management strategy? Isnt it just a way to get the word out about my company?
Internet Marketing is fundamentally different from Radio, Newspaper, Television and any other advertising media. With traditional media you get 30 seconds or a three week run. Most good web sites will be used by your customer before and after they buy from you, and dont go off the air when the marketing budget is used up. Customer Relationship Management starts from the moment a customer finds out about your company. When it works well, it continues forever through multiple sales.
