How is SEO different from SEM?
SEM or search marketing is a set of tools, methods, and strategies that help us optimize the visibility of sites and web pages through search engines such as Google and Yandex. In other words, using SEM, we can better position our websites among search engine results.
Generally, Google search pages show two types results:
– results of organic search
– results of paid advertising
You can find out more here.
