How is social media advertising different from traditional advertising?
It is more user-targeted and usually uses data about your preferences, actions, needs. This means that it is not shown to everyone. Such a social media marketing agency can tell more
People are interacting with one another in a social network, rather than just reading content and navigating through pages on a destination site or portal. As an advertiser if you’re just throwing up display ads or text link you’re missing the point of advertising in social media. To be effective you have to figure out how to become part of the conversations people are having *within* the social network, which also includes keeping user where they are comfortable, in the particular network they are interacting within. 2. What unique features do social network sites have that advertisers have capitalized on? Each network has their own nuances, but functionality that enables sharing with friends is specific to social networks. Marketers are just starting to figure this out by understanding how to create messaging that invokes viral sharing. Social applications are also unique onto social networks, with over 15, 000 on facebook alone. Apps allow users within a network to interact specific
