How is Storefront different from eBay Stores?
Storefront offers a fully-featured Web store that can be customized specifically for each online seller. Unlike an eBay Store, Storefront sites are accessed through a URL unique to the seller and have no eBay branding. Storefront sellers are also responsible for driving their own traffic. While items on Storefront sites will sell at fixed prices only, they can also be easily listed onto the eBay marketplace in either the auction or fixed price formats.