How is the Canadian Experience Travel Network marketed?
Marketing activities vary according to each business sector and rely mostly on e-marketing, telemarketing and direct mail. The Network advertises through select publications, direct mail marketing, e-newsletters, press releases, reciprocal web links, trade shows, conferences, and partnerships with industry organizations. There are three business sectors which the Alliance markets to: •Enrichment Travel Suppliers •Travel Trade •Media In 2003, the Network launched a business-to-consumer website that is directly exclusively to the travel consumer.
