How is the demand for new technology evolving in the world of events?
There are some of events where it is just the attention to detail and the branding that the clients wants and there are others where it is appropriate to have lots of technology and when it is we will recommend it. Unfortunately there is a lack of this modern technology in Dubai, so we look internationally to see what we can source and it is not unheard of that we ship things from as far as America, Asia or Australia. The industry is developing and maturing and clients are definitely demanding more in terms of a brand experience, which we are finding very exciting because that is what we see ourselves delivering in the market place. Because they are seeing the value they are increasing their marketing spend so more of the share of investment is going into events now. Naturally with more budget and with more opportunities it is leading to the industry developing, so companies from other countries are looking at the UAE and seeing the opportunities here. So meeting and event spend is not
