How is the Keep America Working Tour different than previous Monster.com job fairs?
Our old model was a straightforward career fair. Job seekers would come in, present resumes to recruiters and then leave. It used to be managed through a third party, but this time we decided to do it all in-house by our global events team. We looked at people’s needs this year, and we found that they’re really just looking for information and a sense of empowerment. So we created the event with three components. It does have the recruiting area where employers interact with the job seekers, but we’ve added a theater presentation that has our career experts telling people how to stand out in the market and a kiosk area that shows attendees how to use the different career tools on Monster.com. The tour is going through the U.S. and Europe. How are you transporting all of the build-outs? The idea when we were creating our U.S. tour was to make it totally portable, so the logistics of moving it from city to city weren’t difficult and we could use some of the same components and pieces ove
