How is the marketing of entertainment software different than the marketing of other products?
What makes entertainment marketing in general (gaming, films, etc.) so different is the contracted timeframe you have to work in. Given “the next big thing” releases are a week, maybe two, apart from each other really means you have to launch big to separate yourself from an extremely cluttered market, and you have a short window to sustain. It’s a phenomenon that’s been in place in the film industry for decades but has crept into the gaming market over the last few years, not surprising given the staggering number of games and gaming consoles that have been sold.
