How is the term Internet marketing related to e-marketing, digital marketing, e-commerce and e-business?
Internet marketing can be described as applying the Internet and other digital technologies to achieve a company’s marketing objectives. Both e-marketing and digital marketing are alternative and similar terms to Internet marketing. E-marketing can have a broader meaning that focuses more on digital media, such as wireless media and electronic CRM, in addition to the Internet. Digital marketing can be used more in a specialized manner to describe marketing efforts through mobile phones, interactive television and social media tools. Although all three terms may be used in different contexts or sometimes used interchangeably, all have a focus of a complimentary marketing effort to support a company’s marketing objectives. E-commerce involves sales and information transactions online. E-business is similar to e-commerce; however, it is broader in scope and also involves managing other business processes with the use of the Internet. What are the advantages and challenges of digital media
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- Whats the difference between e-Commerce, e-Business and e-Marketing?
- What is E-Marketing, Online Marketing, Internet Marketing?