How Knowledgeable Are Marketers With No Social Media Experience?
Click here to see larger, printable version of this chart You may have spent a lifetime watching hours of television on a daily basis and being exposed to an infinite number of commercials in the process but, based on that, would you consider yourself knowledgeable about producing a TV commercial? Of course you wouldnt. So why would two-thirds of marketers who work for organizations that have not used any form of social media marketing or PR, consider themselves knowledgeable on the subject? Does creating a profile on Facebook, tweeting on Twitter, or reading and commenting on blogs qualify you to be the social media marketing expert in your company? Clearly, there is a disconnect between personal exposure and professional ability that is unique to social media. And this disconnect is one of the most critical dangers to the successful adoption of social media as a marketing strategy. This was confirmed in MarketingSherpas Social Media Marketing and PR study where we found that the lack
