How long is a performer “held” to a commercial?
The “maximum period of use” of a commercial is 21 months (a total of seven 13-week holding fee cycles). Provided the producer continues to make timely holding fee payments, the performer is held exclusive to the product for the 21-month period. If the performer (or his/her representative) does not send a timely renegotiation letter, the producer can extend the maximum period of use for an additional 21 months at the same rates as for the original 21 months.
- WHAT IF THE PRODUCER WISHES TO OBTAIN EXCLUSIVITY FROM THE PERFORMER ON A COMMERCIAL MADE FOR INITIAL USE ON THE INTERNET OR IN NEW MEDIA?
- Does a principal performer continue to receive residuals if he/she is edited out of the commercial?
- What is the extra performer’s session payment for an Internet-only or New Media-only commercial?