How many additional prospects can I expect to receive through Google PPC advertising?
A. It depends on your daily budget, the maximum cost-per-click established for your keywords, loan rates, real estate market conditions and market competitiveness. Also, the conversion rate (i.e., the percentage of Google users that click on your PPC ad and actually submit the completed form on the landing page) is typically around 0.5% to 5%. Over a year’s time, you can expect contact from anywhere between a few or even tens of clients that you would not otherwise enjoy. The best way to find out is to try the online promotion service for three months to see how it works for you. Note that many people who click on your ad, but do not submit the lead form often bookmark the URL to their “Favorites” for later reference. They may come in a few weeks or months, for example, when they are ready to buy or sell. Also, having your service visible to potential clients creates name recognition among buyers, sellers and investors who are more likely to remember you when they decide to take action
