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How might meeting the Standard ISO 9001 help a business to gain a competitive advantage over a rival?

April 26, 2017advantage Business competitive gain help iso 9001 meeting rival standard

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How might meeting the Standard ISO 9001 help a business to gain a competitive advantage over a rival?

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I don’t know if it still the same, but one of the procedures to attain / retain ISO 9001 was to only use suppliers who were also ISO 9001 certified. I never got anyone to tell me how this was possible unless everybody was certified ISA 9001 though.