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How might the use of a internet cookie help a company?

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How might the use of a internet cookie help a company?

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Session management Cookies may be used to maintain data related to the user during navigation, possibly across multiple visits. Cookies were introduced to provide a way to implement a “shopping cart” (or “shopping basket”) a virtual device into which a user can store items they want to purchase as they navigate the site. Shopping basket applications today usually store the list of a basket contents in a database on the server side, rather than storing basket items in the cookie itself. A web server typically sends a cookie containing a unique session identifier. The web browser will send back that session identifier with each subsequent request and shopping basket items are stored associated with a unique session identifier. Allowing users to log in to a website is a frequent use of cookies. Typically the web server will first send a cookie containing a unique session identifier. Users then submit their credentials and the web application authenticates the session and allows the user a

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*Sadly, we had to bring back ads too. Hopefully more targeted.