How much demand is there in the Middle East for artificial grass?
Demand is growing as people realise that it is important to save water and that they are paying a high amount to maintain the natural grass facilities. Natural grass uses around 15 litres per square metre of water, which is a lot. We are talking to government authorities in different GCC countries to see how they can contribute towards preserving the scarce natural resources by converting some of the areas to artificial grass in their projects. There are many areas of greenery where no one actually sits so it is not necessary to have natural grass. Is it difficult to convince clients to choose artificial over natural grass? It is more educating clients than selling the product. Once the educating part is done then the realisation sinks in that it will help them in the long run. Landscaping is so individualistic.
