How much do LED signs cost?
Okay, this is a trick question. What you actually want to ask yourself is where will the budget for your LED sign come from. It’s easy to think of it as a capital expenditure; but a smarter place to look might be your advertising and communications budgets. But to answer the direct question, typical LED signs are similar to new automobiles in costs.
To answer the question directly, typical LED signs are similar to new automobiles in costs. But this is a trick question. What you actually want to ask yourself is: Where will the budget for your LED sign come from? It’s easy to think of an electronic outdoor sign as a capital expenditure; but a smarter place to look might be your advertising and communications budgets. When you consider advertising facts such as newspaper circulation versus traffic count, radio audiences versus traffic count, and how much it costs on a per-day basis, a Watchfire LED sign beats newspaper, yellow pages and radio hands down. So your budget may be a little different than you think.
