How much do you see Vox as a blogging tool versus another MySpace-style social network?
M: Vox first and foremost is a blogging tool. Six Apart is a blogging company. We wanted to make sure that you had the best blogging experience possible. And so, we don’t pretend to try and be a social network. A social network is the backbone of our service. But unlike a lot of other services, it’s not all about connections and finding friends. It’s about building a relationship with them afterwards. Or sharing your life with them afterwards. And so we focus on “Ok, you have your friends. Now, what’s next?” C: So, how can users “share their lives” using Vox? Andrew Anker: We thought that it was important with Vox to focus on blogging as it is today. If you look at blogs, they’ve really developed as a text tool. But if you look at how users are using them today, it’s about rich media. It’s video, it’s audio, and certainly photos are deeply integrated. It’s also posting via mobile means – cellphones and all the different devices that we have around us. What we try to do with Vox is to p
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- How much do you see Vox as a blogging tool versus another MySpace-style social network?
