How much does Carlsberg pay UEFA for the EURO 2008™ sponsorship – and what is Carlsberg’s total investment in these activities?
We are not at liberty to disclose the financial details of this agreement, but this sponsorship obviously represents a significant brand investment in supporting the UEFA EURO 2008™ through to the event in the 2 host countries and beyond. Carlsberg’s contract with UEFA also includes 3 other major events like the UEFA under 21 European Championship. At the UEFA EURO 2004 in Portugal, UEFA’s revenue from commercial rights, including all sponsorships, accounted for 21% of the total turnover of EUR 839.7m – that is EUR 178.6m – so sponsorships are a necessary component of a EURO tournament.
Related Questions
- Did the Fund pay a year-end dividend? If so, what was the record and pay dates, the amount, and was the dividend from capital gains or from net investment income?
- How will Carlsberg reduce the impact on the environment from its activities during the UEFA EURO 2008™?
- What rights does Carlsberg obtain from UEFA in connection with the sponsorship?
