How much does it cost to advertise and what are the best ways to advertise?
Advertising can cost anything from tens of pounds to thousands, depending on the medium you choose. The best ways to advertise are where your target market gathers. For example, if you provide a kennels service, you could advertise in the newspaper or in Yellow Pages. You’d get a few enquiries from the ads but you’d get a better response putting up adverts in the local pet stores where dog owners go for food and accessories for their dogs. A full page ad in Yellow Pages is a few thousand pounds. Not sure of the exact figure but you need to be pretty sure that it’s the right place to advertise for your business before putting so much into one advertisement. You’re often better repeating your ad in a publication every week or month so that people get used to seeing your name. The thing about Yellow Pages is that people who still use it – many prefer the on-line version – only open it when they need something so, yes, they’d find your ad when they need it but is it worth having a whole pa
