How much does John Deere invest in research and development?
Since the 1950s, John Deere has directed more than 3 percent of its sales to research and development (R&D) every year. Most of these funds are focused on new product development, creating advanced, highly productive equipment that gives the company a consistent competitive edge. In 2008, John Deere spent $943 million (USD) or 3.7 percent of net sales of equipment on R&D initiatives.
