HOW MUCH MEDIA INFLUENCES BEHAVIOR?
According to Victor Hugo Bolanos, the author of “Impacto de la gran prensa”(the impact of the press), the message that a communicator or an actor wants to get through the mind of the viewer is one in which the observer identifies him-self to him. We can easily see it in young kids at the end of an action movie when they are running around claming to be Rambo, Rocky or any other movie hero. He also believes that some of the crimes that we hear about in the radio or television are the consequence of the violence that we see in the media since we were young. He gives an example the cartoons of Walt Disney in which Donald, Tom and Jerry, Porky or the Roadrunner are the inspiration for the kids to take into consideration deceitful acts against others, since those are the means that the characters us to confront their problems, and that these same children learn to transfer this to friends and Society. There are some Television shows that try to create a different atmosphere in the community
