How much of a premium should I place on the bids for my desired geo-targeted areas to get top placement in search results?
The premium percentage placed on certain geographic criteria will vary from advertiser to advertiser, so we can’t offer a specific recommendation on how much of a premium to add. You should use the information provided in the forecasting section of your campaign pages as a guide in determining your bid premiums. As always, the information provided by our forecasting tool is an estimate only and not a guarantee, and is intended to provide you with guidance in making decisions regarding your account. We encourage you to test out different premium bid amounts and closely monitor your results to ensure that they meet your business objectives.
