How much outdoor advertising contributes to brand recognition, recollection and ROI?
Outdoor advertising has long been considered a reminder medium and has therefore, been treated as the left-over budget medium. But in todays environment I believe that outdoor has a more definitive role to play in conjunction with other medium. There was a study conducted in the UK to analyse the role that outdoors could play vis–vis popular medium TV. The findings of the study indicated that the market that used both media scored the highest in all parameters.
