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How much outdoor advertising contributes to brand recognition?

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How much outdoor advertising contributes to brand recognition?

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OOH is very effective and very economical in comparison to newspapers and television. It has a very strong impact for brands like Pepsi, Coke, Airtel, Hutch. Effective brand promotion requires substantial advertising through outdoor media. Outdoor advertising will play a very major role in future.

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*Sadly, we had to bring back ads too. Hopefully more targeted.