How much planning was there at the beginning of the filmmaking process for the marketing of the film?
At the beginning, there was absolutely no planning for marketing other than to send the film to potential distributors once it was finished. When we started making the film, we didn’t know how it was going to turn out, and what sort of audience it catered for exactly. We always knew that it was going to be a film that had the potential to speak to quite a wide audience, if we got the balance of the film right. We took the ‘let’s just make the best film we can and she’ll be right mate’ kind of attitude. It was when we had a final product that we knew exactly who our market would be. Did you take production photos during your shoot? What kind of marketing material did you collect during production? We didn’t take any production photos during the shoot, which we really should have. Apart from a few snapshots that some of our crew took during the filming, we had to go back into our tapes and ‘collect’ stills from the film itself once we began marketing. It just wasn’t something, at the tim
