How multimedia software engineering might help the “little guys” compete against the “big guys”?
Internet lets little companies be global, so a start-up in a garage can put its goods or services on a Web site and sell worldwide, competing against midsize or big companies, wiping out disadvantages (such as distribution and scope) that once had to do with distance. And since little companies can change direction faster than bigger ones, they have an advantage in time. Big companies used to have time and distance on their side. Increasingly, little ones do. And so in 1998, we had the phenomenon of Amazon.com, which has become such a symbol of small beating big that business people have turned it into a verb: to be “amazoned”.
