How Search Engines Rank Web Pages
The Search for a particular topic using a crawler-based search engine,it will sort through the millions of pages it knows about and present you with ones that match your topic.The matches will even be ranked,so that the most relevant ones come first.Of course, the search engines don’t always get it right. Non-relevant pages makes some troubles.So,inorder to to hanle this situation they follow a set of rules, known as an algorithm. One of the the main rules in a ranking algorithm involves the location and frequency of keywords on a web page. In order to search a term the Pages with the search terms appearing in the HTML title tag are often assumed to be more relevant than others to that topic.Search engines will also check to see if the search keywords appear near the top of a web page, such as in the headline or in the first few paragraphs of text.They assume that any page relevant to the topic will mention those words right from the beginning. Frequency is the other major factor in ho
