How Should American Businesses Approach Social Responsibility?
In the wake of shocking corporate scandals such as WorldCom and Enron, it is not that difficult to view businesses in the United States as greedy and self-centered, trampling on everyone and everything else to make more profit. Consequently, countless American businesses are doing everything within their power to once again build trust and credibility with the general public. One of these ways is through emphasizing their social responsibility (Ebert & Griffin, 2007, p. 43-46). Definition of Social Responsibility Essentially, social responsibility refers to “the attempt of a business to balance its commitments to groups and individuals in its environment, including customers, other businesses, employees, investors, and local communities (Ebert & Griffin, 2007, p. 46). Many of these companies have realized that those outside a business rely heavily on an organization’s actions to form their overall opinions of that particular company. Consequently, such companies understand that it is g
