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How should focus group participants be recruited and selected?

April 26, 2017focus group participants recruited Selected

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How should focus group participants be recruited and selected?

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Prevailing logic tells us that the selection of focus group participants should be guided by the research objectives. If the purpose of a focus group is to evaluate a proposed advertising campaign targeted at college seniors, then it will be necessary to recruit students from a nearby university. The most common participation incentives include money or free products/services.